Is your business a well-kept secret?
Would you like more people to discover just what makes it so special? Whether you’re rolling out a new menu, want to offer discounted oil changes or advertise new beauty treatments, we can deliver your message to an area or you can select customers who match an agreed profile. In every case, a leaflet campaign is:
- direct
- measurable
- cost-effective.
Choose leaflets and you get a direct, measurable and cost effective way to gain more customers.
Direct Leaflets
A leaflet reaches your customers in their homes: It’s not a phone call that will annoy them when they’re relaxing, it’s not a jingle constantly repeated on the radio. It’s a piece of communication they can look at when they want to. It will arrive with the rest of the daily post – alongside other important letters or packets delivered by Royal Mail. Your leaflet should make them an offer – one they’ll want to take advantage of. It could be a coupon for a child’s haircut, or an opportunity to get an estimate on garden maintenance or book an appointment for a family pet.
Consider adding:
- a coupon
- a contest
- an online discount code
- an invitation to join you on Facebook or Twitter.
Never forget to include the following in your leaflets
- phone number(s)
- email address
- business address
- opening times
- your website’s URL.
An attractive and professionally presented leaflet is an important selling point for your business. Looking for more advice on designing your leaflet? Learn more about creating your mailer. Prefer to let our experts take on the design and print of your leaflet?
Find out about our Print Assist service.
Measure the impact of your Leaflets
Your leaflet asks people to engage with your business. They may phone you the minute they see the mailer or return your postcard the next day. Or they may wait until they need to have their next MOT or haircut. Give them a good window of opportunity and keep all your own business timings in mind. There’s no point in reminding people to have their drives paved in December, but if your garden centre sells Christmas trees, you’ll want to make the most of the season. Measuring their response can be relatively simple. You can even set up a webpage or email address especially for your customers.
When customers contact you about your leaflet:
- ask them where they learned about you
- keep track of the coupons that are used
- track the use of a discount code
- ask people to also follow you on Twitter or sign-up to your Facebook page.
We’ve created an online campaign management tool that can help. Find out more about measuring your leaflet drop.
Cost-effectiveness of your leaflets
With a leaflet, you can find new customers for as little as 5p per household. And, even with design and print costs, that’s still an inexpensive way to put your business directly into the hands of the people you’re targeting. Every leaflet campaign strengthens your company by bringing you more details about your customers. For a small initial investment, you’ll be able to build your marketing and sales expertise as your business grows.
No other medium can make that promise.
