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Seven Reasons to use your Business Cards

Why use business cards in this digital age when it seems that everyone, from toddlers through grannies, has a digital device in their hands or pressed to their ears? Isn’t the traditional business card superfluous or at least old-fashioned? Well, no. Here are seven reasons why you should still bother to get business cards printed for your small business and hand them out. 1) Digital devices, such as smartphones, are…

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Nine Steps to Creating A Great Brochure

If you have decided that a brochure is right for you, here is a simple step-by-step process for creating your brochure. Determine your brochure’s purpose. Why are you creating this brochure? Is it to provide product details? Establish your company’s credibility? Get prospects to call you or arrange a meeting? Distribute news? Sign up for a free trial? Purchase a product? Before you can create an effective brochure, start with one…

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Launch you new business with leaflets

You’re launching a new business, service, or maybe you have a recent promotion and a first-rate offer that people offline just have to know about. A key piece of content marketing material is an eye-catching, service-selling leaflet or brochure. Don’t be fooled however, into thinking that because it’s only a small leaflet or 2 page brochure that it doesn’t deserve the same care and attention as your website, business brochure,…

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The use of Flyers in Marketing

This article is about how to use flyers in marketing and should you use flyers and posters together.  It also describes a few excellent applications of flyers in Seasonal marketing which were recently used during Halloween, Thanks Giving and coming Christmas. The human nature has a built in desire for beauty and anything that is pretty!  That makes flyers a success and that is why flyers will always be successful…

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Brochures as Advertising tool

Good brochures can be powerful advertising tools that help persuade prospects to do business with you. Here are some of the benefits of brochures, their disadvantages and a 9-step process for creating your brochure. Benefits of Brochures These days, brochures and information packets are a requirement for any type of legitimate business. Let’s look at a few of the benefits of brochures. Credibility – Very few businesses today operate without some type of brochure describing their services. In a world where anyone can spend $50 on letterhead and business cards, a brochure proves you are in business and are more than a fly-by-night operation. Save time – It would be too time consuming for you to type up individual letters to every prospect that showed interest in your offering. The solution is to collect your basic…

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Is your business a well-kept secret? Leaflet it.

Is your business a well-kept secret? Would you like more people to discover just what makes it so special? Whether you’re rolling out a new menu, want to offer discounted oil changes or advertise new beauty treatments, we can deliver your message to an area or you can select customers who match an agreed profile. In every case, a leaflet campaign is: direct measurable cost-effective. Choose leaflets and you get a direct, measurable and cost effective way to gain more customers. Direct Leaflets A leaflet reaches your customers in their homes: It’s not a phone call that will annoy them when they’re relaxing, it’s not a jingle constantly repeated on the radio. It’s a piece of communication they can look at when they want to. It will arrive with the rest…

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